Right before Bruce Springsteen took the stage at 12:30 p.m. CDT Thursday for his keynote speech at South By Southwest, a half-hour later than expected, conference co-founder Roland Swanson joked, "That's why they call him the boss."
As Springsteen himself later said, when referencing a Danny & The Juniors hit, "Rock & Roll Is Here To Stay," "They had no idea how terrifyingly fucking right they were."
