In the 30-year history of Sabian Cymbals. It’s been quite a ride! exclaimed Sabian President Andy Zildjian. Having been here from the very beginning to watch our growth firsthand, I can say that our spirit of innovation, the quality of our products, and the relevance of our brand have consistently been our focus from day one. And I can confirm that will never change.
Sabian cymbals are the choice of a diverse roster of artists including Jojo Mayer, Neil Peart, Jack DeJohnette, Chad Smith, and Dave Weckl. To pay tribute to the tight bond between the cymbal maker and its endorsers, Sabian will be rolling out a new “Obsessed” advertising and brand campaign that celebrates 30 years of the finest drummers, and the cymbals that inspire them.
Sabian founder Robert Zildjian remarked, “In the last 30 years, everything in music has changed. The only thing that hasn’t changed is our devotion to making the best cymbals in the world even better.”
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Posted 01/2012
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